beast blenders case study

Beast Blenders Case Study

Blending Power and Performance with Blink Vitals

Beast is a trailblazing brand that specializes in crafting powerful and sleek blenders, thoughtfully designed and meticulously engineered with industry-leading technology.

90 +

Desktop Google Page Speed

A

GTMetrix Score

90 +

Mobile Google Page Speed

Under 3 sec

Loading Times

Powering Up Performance with Blink Vitals at Beast Blenders

Client: Beast Blenders

Background

Beast Blenders is a trailblazing brand that specializes in crafting powerful and sleek blenders, thoughtfully designed and meticulously engineered with industry-leading technology. Their blenders are the epitome of strength, enabling users to create nutrient-rich smoothies and infusions that make users “Strong Inside™”. Beast has earned widespread recognition from prestigious platforms such as Forbes, CNet, Glamour, Bazaar, E Entertainment, and Buzzfeed, solidifying its status as a must-have kitchen accessory for those seeking high-performance blending solutions.

The Challenge

Despite their product success, Beast Blenders faced challenges related to the performance of their eCommerce website. Slow loading times on both desktop and mobile devices were impacting user experience, potentially hindering customers from exploring and purchasing their cutting-edge blenders. Recognizing the importance of a swift and engaging online platform in the competitive kitchen appliance market, Beast sought a solution to enhance their website’s performance without compromising the sleek design and powerful functionality associated with their brand.

The Solution: Blink Vitals

Beast Blenders turned to Blink Vitals, an advanced software solution designed to optimize Shopify stores. Blink Vitals provided a tailored set of optimizations, including:

  • Lazy Loading for Images: Implemented to allow images to load as users scrolled, reducing initial loading times and improving overall page performance.
  • Minification, Deferral, and Combination of JavaScript and Stylesheets: Optimized JavaScript and CSS files by minimizing, deferring, and combining them, resulting in a reduced number of requests and enhanced rendering speed.
  • Reduction of Unused Code: Unnecessary code was eliminated, streamlining page parsing and rendering.
  • Compression of HTML Code: HTML code was compressed for faster parsing and rendering.
  • Optimized Loading Sequence: Blink Vitals adjusted the loading sequence of JavaScript, CSS, images, and iframe elements based on priorities defined by its AI algorithm, maximizing speed without compromising design or functionality.
  • Render Blocking Resource Reduction: Improved overall page loading times by minimizing render-blocking resources.
  • CSS and JS Minification: Minimized CSS and JavaScript files for faster load times.
  • Browser Caching for Static Files: Introduced caching for static files to further expedite load times.
  • Core Web Vitals Optimization: Fine-tuned the Largest Contentful Paint (LCP) and First Contentful Paint (FCP) elements for a smoother user experience.

Results

beast blenders case study results

The implementation of Blink Vitals led to a substantial transformation in the performance metrics of Beast Blenders’ website:

  • Google Page Speed on Desktop: Increased from 59/100 to 90+/100, signifying a significant enhancement in desktop performance.
  • Google Page Speed on Mobile: Elevated from 25/100 to 90+/100, indicating a remarkable improvement in mobile user experience.
  • GTMetrix Score: Advanced from a C to an A, showcasing the overall improvement in site performance.
  • Loading Times: Decreased from 12 seconds to under 3 seconds, providing users with a faster and more responsive experience.

Before

beast blenders mobile speed score before

After

beast blenders mobile speed score after

Before

beast blenders desktop speed score before

After

beast blenders desktop speed score after

Before

After

The positive outcomes of Blink Vitals implementation had a profound impact on Beast Blenders’ online presence:

  • Potential for Increased Conversions: The improved website performance creates the potential for higher conversion rates, ensuring that customers can seamlessly explore and purchase their powerful blenders.
  • Enhanced User Experience: With faster loading times and improved functionality, users could browse and shop for cutting-edge kitchen appliances without interruptions, leading to increased customer satisfaction.
  • Improved SEO Rankings: Faster loading times positively affected search engine rankings, potentially attracting more kitchen enthusiasts to the site.
  • Positive Brand Image: The optimized website reinforced Beast Blenders’ commitment to providing powerful and sleek blending solutions, enhancing their brand image in the kitchen appliance market.
 

In a digital landscape where speed and efficiency are paramount, Blink Vitals has proven to be a valuable ally enabling businesses like Beast Blenders to thrive and exceed expectations. The collaboration serves as an inspiration for businesses seeking not only to meet but to surpass user expectations in a world where every click counts. If you aspire to empower your online presence and redefine success, Blink Vitals stands ready as a catalyst for transformation.

 

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$295

Per Month

$500 One Time Setup Fee

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$495

Per Month

$500 One Time Setup Fee

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Faster Shopify Today

Ready to speed up your Shopify Store? Give us a few details and we’ll get things rolling. 

Faster Shopify Today

Ready to speed up your Shopify Store? Give us a few details and we’ll get things rolling.