compartes chocolate case study

Compartes Chocolate Case Study

Boosts Sales and SEO with Blink Vitals Optimization

Compartes Chocolate turned to Blink Vitals, a specialized software tailored to optimize Shopify stores. The implementation of Blink Vitals led to remarkable improvements in the performance of Compartes’ eCommerce website.

90 +

Desktop Google Page Speed

A

GTMetrix Score

90 +

Mobile Google Page Speed

Under 3 sec

Loading Times

Enhancing eCommerce Performance with Blink Vitals

Client: Compartes Chocolate

Background

Compartes Chocolate is a renowned gourmet chocolatier based in Los Angeles, specializing in the creation of exquisite, handmade chocolates. Their commitment to delivering the world’s finest gourmet chocolate gifts required an exceptional online shopping experience to match their luxurious brand. However, they faced performance challenges with their eCommerce website, which had an adverse impact on user experience and search engine rankings.

The Challenge

Compartes’ eCommerce site suffered from suboptimal loading times, particularly on mobile devices, leading to a poor Google Page Speed score and reduced user engagement. This situation resulted in lower rankings and diminished online sales. To address these challenges and offer an enhanced online shopping experience, Compartes Chocolate sought a solution to improve their website’s speed while maintaining its aesthetic appeal.

The Solution: Blink Vitals

Compartes turned to Blink Vitals, a specialized software tailored to optimize Shopify stores. Blink Vitals provided a comprehensive set of performance-enhancing measures that included:

  • Lazy Loading for Images: Blink Vitals implemented lazy loading for images, ensuring that images loaded as users scrolled, reducing initial load times and saving bandwidth.
  • Minification, Deferral, and Combination of JavaScript and Stylesheets: The software optimized JavaScript and CSS files by minimizing, deferring, and combining them, leading to a reduced number of requests and improved rendering speed.
  • Reduction of Unused Code: Unnecessary code was removed to expedite page parsing and rendering.
  • Compression of HTML Code: HTML code was compressed for faster parsing and rendering.
  • Optimized Loading Sequence: Blink Vitals sequenced the loading of JavaScript, CSS, images, and iframe elements according to an AI algorithm’s priorities, maximizing speed without altering the design or functionality.
  • Mitigation of Render-Blocking Resources: The software reduced render-blocking resources, further enhancing overall loading times.
  • CSS and JS Minification: Blink Vitals minified CSS and JavaScript files, reducing loading times.
  • Browser Caching for Static Files: Caching for static files was introduced to further expedite load times.
  • Core Web Vitals Optimization: Blink Vitals fine-tuned the Largest Contentful Paint (LCP) and First Contentful Paint (FCP) elements, delivering a smoother user experience.

Results

compartes case study results

The implementation of Blink Vitals led to remarkable improvements in the performance of Compartes’ eCommerce website. The following metrics reflect the outcomes of this transformation:

  • Google Page Speed on Desktop: Increased from 72/100 to 90+/100, demonstrating a substantial boost in desktop performance.
  • Google Page Speed on Mobile: Increased from 34/100 to 90+/100, signifying a significant improvement in mobile user experience.
  • GTMetrix Score: Advanced from a C to an A, reflecting the enhanced overall site performance.
  • Loading Times: Decreased from 10 seconds to under 3 seconds, providing a much faster and more responsive user experience.

Mobile: Before

compartes mobile speed score before

Mobile: After

compartes mobile speed score after

Desktop: Before

compartes desktop speed score before

Desktop: After

compartes desktop speed score after

GTmetrix: Before

GTmetrix: After

These improvements translated into tangible benefits for Compartes Chocolate:

  • Increased Sales: Improved website performance directly contributed to higher conversions and sales, aligning with Compartes’ goal of offering a luxurious online shopping experience.
  • Enhanced SEO: The faster loading times positively impacted their search engine rankings, drawing more organic traffic to the site.
  • Improved User Retention: With a more responsive and faster website, Compartes saw increased user retention and longer session durations, fostering customer loyalty.

In summary, the decision to implement Blink Vitals not only resolved Compartes’ performance issues but also contributed to a more successful and profitable eCommerce platform. By optimizing their website’s speed and preserving its design and functionality, they were able to elevate their online brand presence and achieve their business objectives.

If you’re looking to elevate the speed and performance of your eCommerce website while maintaining its visual appeal, Blink Vitals could be the solution you need.

Pricing Plans

Choose a plan that’s right for you. All plans come with a 7 day free trial and a money back guarantee.

Starter

$295

Per Month

$500 One Time Setup Fee

Growth

$495

Per Month

$500 One Time Setup Fee

Enterprise

Contact for Pricing

How Can We Help?

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Ready to speed up your Shopify Store? Give us a few details and we’ll get things rolling. 

Faster Shopify Today

Ready to speed up your Shopify Store? Give us a few details and we’ll get things rolling. 

Faster Shopify Today

Ready to speed up your Shopify Store? Give us a few details and we’ll get things rolling.