dpf parts direct case study

DPF Parts Direct Case Study

Rev Up Online Success with Blink Vitals Optimization

DPF Parts Direct turned to Blink Vitals to optimize the performance of their Shopify store. DPF Parts Direct’s decision to implement Blink Vitals not only resolved their performance issues but also resulted in a more successful and profitable online store.

90 +

Desktop Google Page Speed

0.6

Conversion Rate

90 +

Mobile Google Page Speed

Under 3 sec

Loading Times

Accelerating Shopify Store Performance with Blink Vitals

Client: DPF Parts Direct

Background

DPF Parts Direct is a company specializing in selling high-quality aftermarket diesel emissions parts, including Diesel Particulate Filters (DPFs), Diesel Oxidation Catalysts (DOCs), gaskets, bungs, sensors, mounting kits, brackets, and DPF cleaning solutions. Their online presence is crucial to reach a wide customer base and offer their extensive product catalog. However, like many eCommerce businesses, they faced challenges related to the speed and performance of their Shopify store.

The Challenge

DPF Parts Direct’s Shopify store initially suffered from suboptimal page loading times, negatively affecting user experience and search engine rankings. Slow loading times can result in higher bounce rates, reduced customer retention, and lost sales opportunities. To address these challenges and improve their online store’s performance, DPF Parts Direct sought a solution to enhance their website’s speed while maintaining the design and functionality of their site.

The Solution: Blink Vitals

DPF Parts Direct turned to Blink Vitals to optimize the performance of their Shopify store. The Blink Vitals team implemented a range of optimizations to boost the speed of their website without compromising its design and functionality. These optimizations included:

  • Lazy Loading for Images: Blink Vitals implemented lazy loading for images, allowing images to load as users scroll down the page, reducing initial loading times and conserving bandwidth.
  • Minifying, Deferring, and Combining JavaScript and Stylesheets: The software minimized, deferred, and combined JavaScript and CSS files, reducing the number of requests and improving rendering speed.
  • Reducing Unused Code: Unnecessary code was eliminated, resulting in faster page parsing and rendering.
  • Compressing HTML Code: HTML code was compressed for faster parsing and rendering.
  • Changing Loading Sequence: Blink Vitals optimized the loading sequence of JavaScript, CSS, images, and iframe elements based on priorities defined by its AI algorithm, maximizing speed without altering the design and functionality.
  • Render Blocking Resource Reduction: Blink Vitals reduced render-blocking resources, improving overall page loading times.
  • Minification of CSS and JS Files: CSS and JavaScript files were minified to reduce load times.
  • Browser Caching for Static Files: Caching for static files was implemented to further reduce load times.
  • Preloading Core Web Vitals: Blink Vitals optimized the Largest Contentful Paint (LCP) and First Contentful Paint (FCP) elements, ensuring a smoother user experience.

Results

The implementation of Blink Vitals had a significant impact on the performance of DPF Parts Direct’s Shopify store:

  • Faster Page Loading Times: The website’s loading speed improved substantially, resulting in a more enjoyable user experience. ADD STATS
  • Reduced Bounce Rate: Faster load times led to a lower bounce rate, as visitors were more likely to stay and explore the site.
  • Improved SEO: Faster loading times positively impacted the store’s search engine rankings, potentially attracting more organic traffic.
  • Enhanced User Retention: With a more responsive and faster website, DPF Parts Direct experienced increased user retention and longer session durations.
  • Boosted Sales: Improved website performance contributed to increased conversions and sales.
dpf parts direct desktop speed score
dpf parts direct mobile speed score

Overall, DPF Parts Direct’s decision to implement Blink Vitals not only resolved their performance issues but also resulted in a more successful and profitable online store. By addressing the core web vitals and optimizing their website’s speed, they were able to provide a better experience for their customers and achieve their business objectives.

If you’re interested in enhancing the speed and performance of your Shopify store while maintaining its design and functionality, Blink Vitals is the solution you’re looking for.

Conversion Rate is UP! 0.3 to 0.6

dpf parts direct online store conversion rate over time

Pricing Plans

Choose a plan that’s right for you. All plans come with a 7 day free trial and a money back guarantee.

Starter

$295

Per Month

$500 One Time Setup Fee

Growth

$495

Per Month

$500 One Time Setup Fee

Enterprise

Contact for Pricing

How Can We Help?

Need help choosing a plan or have questions for one of our speed experts?

Faster Shopify Today

Ready to speed up your Shopify Store? Give us a few details and we’ll get things rolling. 

Faster Shopify Today

Ready to speed up your Shopify Store? Give us a few details and we’ll get things rolling. 

Faster Shopify Today

Ready to speed up your Shopify Store? Give us a few details and we’ll get things rolling.