goodr Case Study
Blending Power and Performance with Blink Vitals
goodr’s affordable polarized running sunglasses are no slip, no bounce, all polarized, and all fun, making them the best running shades ever invented.
90 +
Desktop Google Page Speed
A
GTMetrix Score
80 +
Mobile Google Page Speed
Under 3 sec
Loading Times
Enhancing Online Experience for goodr with Blink Vitals
Client: goodr
Background
goodr is a rapidly growing and well-known company in the running sunglasses industry. They offer affordable polarized sunglasses that are no slip, no bounce, all polarized, and all fun. Known for creating the best running shades ever invented, goodr has garnered a strong following among runners and outdoor enthusiasts. As the company expanded, optimizing their online platform became crucial to maintaining a seamless shopping experience and supporting their growth.
The Challenge
goodr faced significant challenges with their eCommerce website’s performance. Slow loading times on both desktop and mobile devices resulted in lower Google Page Speed scores and a mediocre GTmetrix rating. This not only impacted the user experience but also hindered their SEO rankings and conversion rates. Recognizing the critical importance of a fast and efficient online platform, goodr sought a solution to enhance their website’s performance while preserving the fun and functional aspects of their brand.
The Solution: Blink Vitals
To address these challenges, goodr partnered with Blink Vitals, a software solution designed to optimize Shopify stores. Blink Vitals provided a comprehensive set of optimizations tailored to goodr’s needs, including:
- Lazy Loading for Images: Enabled images to load as users scrolled, reducing initial loading times and improving overall page performance.
- Minification, Deferral, and Combination of JavaScript and Stylesheets: Optimized JavaScript and CSS files by minimizing, deferring, and combining them, resulting in fewer requests and faster rendering speeds.
- Reduction of Unused Code: Eliminated unnecessary code to streamline page parsing and rendering.
- Compression of HTML Code: Compressed HTML code for quicker parsing and rendering.
- Optimized Loading Sequence: Adjusted the loading sequence of JavaScript, CSS, images, and iframe elements based on priorities set by Blink Vitals’ AI algorithm, maximizing speed without compromising design or functionality.
- Render Blocking Resource Reduction: Minimized render-blocking resources to improve overall page loading times.
- Browser Caching for Static Files: Introduced caching for static files to further expedite load times.
- Core Web Vitals Optimization: Fine-tuned the Largest Contentful Paint (LCP) and First Contentful Paint (FCP) elements for a smoother user experience.
Results
The implementation of Blink Vitals resulted in a significant transformation of goodr’s website performance:
- Google Page Speed on Desktop: Increased to 90+/100, indicating a substantial enhancement in desktop performance.
- Google Page Speed on Mobile: Elevated to 90+/100, reflecting a major improvement in the mobile user experience.
- GTmetrix Score: Improved from a C to an A, showcasing the overall enhancement in site performance.
- Loading Times: Reduced from over 10 seconds to under 3 seconds, providing users with a faster and more responsive experience.
Impact
The positive outcomes of Blink Vitals’ implementation had a profound impact on goodr’s online presence:
- Enhanced User Experience: Faster loading times and improved functionality allowed users to browse and shop for running sunglasses without interruptions, leading to increased customer satisfaction.
- Improved SEO Rankings: Faster loading times positively affected search engine rankings, attracting more potential customers to the site.
- Increased Conversion Rates: The optimized website led to higher conversion rates, contributing to goodr’s business growth.
- Positive Brand Image: The improved website performance reinforced goodr’s commitment to providing a seamless and enjoyable online shopping experience, enhancing their brand image in the running community.
In conclusion, the strategic decision to leverage Blink Vitals not only addressed goodr’s performance challenges but also played a crucial role in supporting their mission to provide the best running sunglasses. By optimizing their website’s speed and preserving its fun and functional design, goodr successfully elevated its online presence and achieved its business objectives.
If you’re looking to enhance the speed and performance of your eCommerce website while maintaining its design and functionality, Blink Vitals is the solution you need.
Pricing Plans
Choose a plan that’s right for you. All plans come with a 7 day $1 7-Day Trial and a money back guarantee.
Starter
$295
$206.50 Per Month
$500 SetUp Fee
- 1 Website
- 25,000 Monthly Visitors
- 90+ Google PageSpeed Score
- Under 3 Seconds Load Time
- Grade A on GTmetrix
Growth
$346.50 Per Month
$500 SetUp Fee
- 1 Website
- 80,000 Monthly Visitors
- 90+ Google PageSpeed Score
- Under 3 Seconds Load Time
- Grade A on GTmetrix
Enterprise
Contact for
Tailored Pricing
$900 Per Month
$500 SetUp Fee
- 1 Website
- Unlimited Visitors
- 90+ Google PageSpeed Score
- Under 3 Seconds Load Time
- Grade A on GTmetrix