impresssions vanity case study

Impressions Vanity Case Study

Elevate Site Speed with Blink Vitals Optimization

Impressions Vanity turned to Blink Vitals, a software solution designed to optimize Shopify stores. The implementation of Blink Vitals resulted in a remarkable transformation of Impressions Vanity’s website performance:

90 +

Desktop Google Page Speed

A

GTMetrix Score

90 +

Mobile Google Page Speed

Under 3 sec

Loading Times

Elevating Glamour with Blink Vitals at Impressions Vanity

Client: Impressions Vanity

Background

Impressions Vanity is a renowned company in the beauty industry, offering a diverse range of products including makeup mirrors, handheld mirrors, cosmetic bags, and more. Their Hollywood Vanity Mirrors, lighting, and Beauty accessories have gained widespread acclaim among makeup enthusiasts, bloggers, and professionals. As a brand dedicated to enhancing the beauty experience, Impressions Vanity recognized the importance of optimizing their online platform to ensure a seamless and glamorous shopping experience for their customers.

The Challenge

Impressions Vanity faced challenges related to the performance of their eCommerce website, impacting the user experience and potentially deterring makeup lovers and professionals from exploring their products. Slow loading times on both desktop and mobile devices led to lower Google Page Speed scores, a suboptimal GTMetrix rating, and extended loading times. Recognizing the critical role of a fast and efficient online platform in the beauty industry, Impressions Vanity sought a solution to enhance their website’s performance without compromising the allure of their brand and product displays.

The Solution: Blink Vitals

Impressions Vanity turned to Blink Vitals, a software solution designed to optimize Shopify stores. Blink Vitals provided a tailored set of optimizations, including:

  • Lazy Loading for Images: Implemented to allow images to load as users scrolled, reducing initial loading times and improving overall page performance.
  • Minification, Deferral, and Combination of JavaScript and Stylesheets: Optimized JavaScript and CSS files by minimizing, deferring, and combining them, resulting in a reduced number of requests and enhanced rendering speed.
  • Reduction of Unused Code: Unnecessary code was eliminated, streamlining page parsing and rendering.
  • Compression of HTML Code: HTML code was compressed for faster parsing and rendering.
  • Optimized Loading Sequence: Blink Vitals adjusted the loading sequence of JavaScript, CSS, images, and iframe elements based on priorities defined by its AI algorithm, maximizing speed without compromising design or functionality.
  • Render Blocking Resource Reduction: Improved overall page loading times by minimizing render-blocking resources.
  • CSS and JS Minification: Minimized CSS and JavaScript files for faster load times.
  • Browser Caching for Static Files: Introduced caching for static files to further expedite load times.
  • Core Web Vitals Optimization: Fine-tuned the Largest Contentful Paint (LCP) and First Contentful Paint (FCP) elements for a smoother user experience.

Results

The implementation of Blink Vitals resulted in a remarkable transformation of Impressions Vanity’s website performance:

impressions vanity website performance results

Google Page Speed on Desktop: Increased from 53/100 to 90+/100, signifying a substantial enhancement in desktop performance.

impressions vanity desktop speed score before
impressions vanity desktop speed score before

Google Page Speed on Mobile: Elevated from 29/100 to 90+/100, indicating a significant improvement in mobile user experience.

impressions vanity mobile speed score before
impressions vanity mobile speed score after

GTMetrix Score: Advanced from a D to an A, showcasing the overall improvement in site performance.

Loading Times: Decreased from 10 seconds to under 3 seconds, providing users with a faster and more responsive experience.

Impact

The positive outcomes of Blink Vitals implementation had a profound impact on Impressions Vanity’s online presence:

  • Enhanced User Experience: With faster loading times and improved functionality, users could browse and shop for beauty accessories without interruptions, leading to increased customer satisfaction.
  • Improved SEO Rankings: Faster loading times positively affected search engine rankings, potentially attracting more beauty enthusiasts to the site.
  • Positive Brand Image: The optimized website reinforced Impressions Vanity’s commitment to providing a glamorous and seamless online shopping experience, enhancing their brand image in the beauty industry.

In conclusion, the strategic decision to leverage Blink Vitals not only addressed Impressions Vanity’s performance challenges but also played a crucial role in advancing their mission to provide a glamorous and efficient online shopping experience. By optimizing their website’s speed and preserving its alluring design, Impressions Vanity successfully elevated its online presence and achieved its business objectives.

If you’re looking to enhance the speed and performance of your eCommerce website while maintaining its design and functionality, Blink Vitals is the solution you need.

Pricing Plans

Choose a plan that’s right for you. All plans come with a 7 day free trial and a money back guarantee.

Starter

$295

Per Month

$500 One Time Setup Fee

Growth

$495

Per Month

$500 One Time Setup Fee

Enterprise

Contact for Pricing

How Can We Help?

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Faster Shopify Today

Ready to speed up your Shopify Store? Give us a few details and we’ll get things rolling. 

Faster Shopify Today

Ready to speed up your Shopify Store? Give us a few details and we’ll get things rolling. 

Faster Shopify Today

Ready to speed up your Shopify Store? Give us a few details and we’ll get things rolling.