ONE BONE Case Study
Blending Power and Performance with Blink Vitals
ONE BONE is a leading fashion brand specializing in inclusive, size-friendly clothing for men. With a focus on comfort, style, and functionality, they’ve built a loyal following of customers seeking high-quality wardrobe essentials.
90 +
Desktop Google Page Speed
B
GTMetrix Score
60 +
Mobile Google Page Speed
Under 2 sec
Loading Times
Enhancing Comfort and Style for ONE BONE Brand
Client: ONE BONE
Background:
ONE BONE is a leading fashion brand specializing in inclusive, size-friendly clothing for men. With a focus on comfort, style, and functionality, they’ve built a loyal following of customers seeking high-quality wardrobe essentials. Committed to providing apparel that fits every body type, ONE BONE understands the importance of a seamless and engaging online shopping experience.
The Challenge:
ONE BONE struggled with slow eCommerce website performance, impacting user experience, customer engagement, and search rankings. Delays on both desktop and mobile led to lower Google Page Speed scores and reduced site usability. To uphold their commitment to customer satisfaction and innovation, ONE BONE needed a solution to enhance website speed and functionality while preserving their brand’s sleek, modern aesthetic.
The Solution: Blink Vitals
To enhance website performance, ONE BONE partnered with Blink Vitals, a Shopify optimization solution designed to improve speed and efficiency. Blink Vitals implemented a customized set of optimizations, including:
- Lazy Loading for Images: Loaded images as users scrolled, reducing initial load times and boosting page performance.
- JavaScript & CSS Optimization: Minimized, deferred, and combined JavaScript and CSS files to reduce requests and accelerate rendering.
- Code Cleanup & Compression: Eliminated unnecessary code and compressed HTML for faster page parsing.
- AI-Optimized Loading Sequence: Prioritized the loading order of scripts, styles, images, and iframes for maximum efficiency.
- Render-Blocking Reduction: Minimized render-blocking resources to improve overall load speed.
- Browser Caching: Enabled caching for static files to speed up repeat visits.
- Core Web Vitals Optimization: Fine-tuned Largest Contentful Paint (LCP) and First Contentful Paint (FCP) for a seamless user experience.
Results:
The implementation of advanced performance solutions brought a remarkable transformation to ONE BONE’s website experience:
- Google Page Speed on Desktop: Increased from 52/100 to 90+/100, signifying a substantial enhancement in desktop performance.
- Google Page Speed on Mobile: Elevated from 35/100 to 69/100, indicating a significant improvement in mobile user experience.
- GTMetrix Score: Advanced from an E to a B, showcasing the overall improvement in site performance.
- Loading Times: Decreased from 9 seconds to under 2 seconds, providing users with a faster and more responsive experience.
Desktop: Before
Desktop: After
Mobile: Before
Mobile: After
GTmetrix: Before
GTmetrix: After
Impact:
Implementing advanced performance solutions transformed ONE BONE’s online presence:
- Higher Conversions: A faster, smoother site made browsing and purchasing effortless, boosting sales.
- Seamless User Experience: Improved speed and functionality increased customer satisfaction and engagement.
- Stronger SEO Rankings: Faster load times enhanced search visibility, attracting more shoppers.
- Elevated Brand Image: A high-performing site reinforced ONE BONE’s commitment to inclusivity and a premium shopping experience.
By optimizing speed while preserving its modern aesthetic, ONE BONE not only overcame digital challenges but also strengthened its brand and achieved key business goals.
Want to elevate your big & tall shopping experience with lightning-fast speed and seamless design? ONE BONE is leading the way.
Pricing Plans
Choose a plan that’s right for you. All plans come with a 7 day $1 7-Day Trial and a money back guarantee.
Starter
$295
$206.50 Per Month
$500 SetUp Fee
- 1 Website
- 25,000 Monthly Visitors
- 90+ Google PageSpeed Score
- Under 3 Seconds Load Time
- Grade A on GTmetrix
Growth
$346.50 Per Month
$500 SetUp Fee
- 1 Website
- 80,000 Monthly Visitors
- 90+ Google PageSpeed Score
- Under 3 Seconds Load Time
- Grade A on GTmetrix
Enterprise
Contact for
Tailored Pricing
$900 Per Month
$500 SetUp Fee
- 1 Website
- Unlimited Visitors
- 90+ Google PageSpeed Score
- Under 3 Seconds Load Time
- Grade A on GTmetrix