Splendor Water Case Study

Enhance Your Hydration Journey with Blink Vitals

Splendor volcanic water, flowing untouched from Cotopaxi to the bottle, guarantees supreme purity and hydration.

90 +

Desktop Google Page Speed

A

GTMetrix Score

80 +

Mobile Google Page Speed

Under 3 sec

Loading Times

Swift Access to Your Favorite Mineral-Rich Refreshments with Blink Vitals

Client: Splendor Volcanic Water

Background

Splendor Volcanic Water represents a unique entry into the premium bottled water market, boasting a source that captures the imagination and promises unparalleled purity and mineral content. Sourced directly from naturally filtered water through volcanic rock formations, this brand highlights the extraordinary journey of its water, which travels through underground aquifers heated by volcanic activity. This natural filtration process not only purifies the water but also enriches it with a distinct blend of minerals and electrolytes, offering a taste that’s as refreshing as it is nourishing. The brand prides itself on sustainable sourcing practices, ensuring that the extraction of water does not disrupt the natural balance of the ecosystem around the volcanic source. With its elegant packaging that echoes the majestic and raw beauty of volcanic landscapes, Splendor Volcanic Water aims to provide not just hydration, but an experience that connects consumers to the powerful forces of nature from which it originates.

The Challenge

Splendor Volcanic Water, despite its rising popularity and unique market position, faced a significant challenge with slow page load times on both mobile and desktop platforms. This issue not only hampered the user experience but also potentially impacted its online sales and brand reputation, as customers faced delays in accessing information about their premium water products. Recognizing the critical nature of this problem, the company embarked on a mission to enhance their website’s performance.

The Solution: Blink Vitals

Splendor turned to Blink Vitals, an advanced software solution designed to optimize Shopify stores. Blink Vitals provided a tailored set of optimizations, including:

  • Lazy Loading for Images: Implemented to allow images to load as users scrolled, reducing initial loading times and improving overall page performance.
  • Minification, Deferral, and Combination of JavaScript and Stylesheets: Optimized JavaScript and CSS files by minimizing, deferring, and combining them, resulting in a reduced number of requests and enhanced rendering speed.
  • Reduction of Unused Code: Unnecessary code was eliminated, streamlining page parsing and rendering.
  • Compression of HTML Code: HTML code was compressed for faster parsing and rendering.
  • Optimized Loading Sequence: Blink Vitals adjusted the loading sequence of JavaScript, CSS, images, and iframe elements based on priorities defined by its AI algorithm, maximizing speed without compromising design or functionality.
  • Render Blocking Resource Reduction: Improved overall page loading times by minimizing render-blocking resources.
  • CSS and JS Minification: Minimized CSS and JavaScript files for faster load times.
  • Browser Caching for Static Files: Introduced caching for static files to further expedite load times.
  • Core Web Vitals Optimization: Fine-tuned the Largest Contentful Paint (LCP) and First Contentful Paint (FCP) elements for a smoother user experience.

Results

The implementation of Blink Vitals led to a substantial transformation in the performance metrics of Splendor’s website:

  • Google Page Speed on Desktop: Increased from 67/100 to 90+/100, signifying a significant enhancement in desktop performance.
  • Google Page Speed on Mobile: Elevated from 21/100 to 80+/100, indicating a remarkable improvement in mobile user experience.
  • GTMetrix Score: Advanced from a C to an A, showcasing the overall improvement in site performance.
  • Loading Times: Decreased from 11 seconds to under 3 seconds, providing users with a faster and more responsive experience.

Before

After

Before

After

Before

After

The positive outcomes of Blink Vitals implementation had a profound impact on Splendor’s online presence:

  • Potential for Increased Conversions: The improved website performance creates the potential for higher conversion rates, ensuring that customers can seamlessly explore and purchase their powerful blenders.
  • Enhanced User Experience: With faster loading times and improved functionality, users could browse and shop for cutting-edge kitchen appliances without interruptions, leading to increased customer satisfaction.
  • Improved SEO Rankings: Faster loading times positively affected search engine rankings, potentially attracting more kitchen enthusiasts to the site.
  • Positive Brand Image: The optimized website reinforced Splendor’s commitment to providing powerful and sleek blending solutions, enhancing their brand image in the kitchen appliance market.
 

In a digital landscape where speed and efficiency are paramount, Blink Vitals has proven to be a valuable ally enabling businesses like Splendor to thrive and exceed expectations. The collaboration serves as an inspiration for businesses seeking not only to meet but to surpass user expectations in a world where every click counts. If you aspire to empower your online presence and redefine success, Blink Vitals stands ready as a catalyst for transformation.

 

Pricing Plans

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$295

Per Month

$500 One Time Setup Fee

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$495

Per Month

$500 One Time Setup Fee

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Faster Shopify Today

Ready to speed up your Shopify Store? Give us a few details and we’ll get things rolling. 

Faster Shopify Today

Ready to speed up your Shopify Store? Give us a few details and we’ll get things rolling.